Essentially keywords are ‘key words’. They are the words that Google or any other search engine would look for when sending out their crawlers. They appear as the link on the search engine results page (SERP). You will want to have all of the relevant key words you wish to be found for on Google, across your website in one way or another

Title Tags in SEO

Title tags are the little sub header that appear next to the favicon at the top of your website page in the ‘tab’ section of your pages. Ensuring you have the most relevant keywords here is vital. There is no point having a big version of your business name in the limited characters in this field. For example we would keep our name short to LDM SEO – (Lots of juicy content).

Meta Keywords Tag in SEO

Google references how well your META keywords relate to the content on your page. The old fashioned technique here was to keyword stuff as many keywords as possible in to the page. Nowadays, you need to ensure that the keywords you use here are useful / relevant to the website as a whole and help to answer the specific question or relate to the page well.

Meta Description in SEO

Consider Google now knows the title of your page. The meta description is the short paragraph of text in slightly les bold colouring on the SERP. It is important to be concise here as the length of this readable section is only around 150 characters and henceforth keywords need to be placed in this space with consideration.

Link Text in SEO

If you are going to use link text, you should look to use the keywords or content itself rather than click here, lets say. The link text itself really helps with Google’s assessment of the relevance of the link and also to build up the keyword presence of the linked page and linking page.

Headers and Sub-Headers in SEO

Fairly simple here – just ensure your headers of all types include your keywords for the paragraph below.

Page content in SEO

One should look to use the 1:1 ratio here. One keyword per page of text. Ideally the keyword should be used between 5-10% of the wording of the page. Ensuring density but not being over-zealous. You have probably seen a website do this really badly, where the keyword is used so often that you can hardly make sense of the content. This is not ideal for your readers, and could lead to an increased bounce rate. Consider re-enforcing the keyword if you are going to use it an inordinate number of times.

Embedded files, Breadcrumbs and Alt & Title Attributes in SEO.

Embedded files is a quick win for you potentially. Just ensure any embedded files on a particular page line up with your SEO.

You may also find value in adding keywords in to your breadcrumbs navigation. It’s yet another opportunity to take advantage of these links and keep the detail short and sweet for maximum effect.

Alt & title attributes are namely for usability purposes – however, putting some general keywords in there to advise of the relevance of each page and to increase SEO performance is another hidden gem.