Why Does Blogging Help SEO?
As an SEO blog company in Leeds, we know that when you write blogs, there is usually a purpose. This is, for website blogs, typically to increase your ranking on Google in the form of SEO. Usually you will ensure that the blogs content, your website architecture and coding are all in line with Google’s expectations. For most blog posts that are created for SEO purposes, on-page optimisation, loading speed, plugins, links and other actions are useful to undertake.
Do You Need to Do Blog SEO?
Many blogs attract views via Google. Henceforth, they increase SEO. How to get more views? Do even more work to your blog to make it search engine friendly. SEO is reported to be in the top 3 sources of traffic for many bloggers.
Blog SEO in Leeds
LDM would not have experienced anywhere near the growth it has, without it’s commitment to blog SEO.
Hints & Tips For Blog SEO
Optimise each and every blog for only one keyword. Make the whole blog about that keyword. Trying to do too much in one blog can make it more difficult for Google to be able to extract the relevant keyword from the blog.
Start with longtail or local keywords to help eek out those lesser competitive searches, but those directly related to your goals.
Short-tail keyword (not long, more searches, more competition)
“Buy a brown dog”
Medium-tail keyword, has some description or intent
“Where can I buy a brown dog in Fulham?”
Long-tail keyword that focuses on asking a question as well as specifying buying content, and location.
To find long tail keywords, type a term into Google search…
Check out ‘Answer The Public!’ These guys have created an amazing space where you can find out how to create content in theme with real questions online and strategize your blog SEO.
Do keyword research.
Google has its own keyword planner or you can use other keyword planners available via google search, I believe Moz do one, for example.
Optimize Your Blog Post
No “keyword stuffing”.
Don’t just plough the word in endlessly throughout the blog. It’s an old-hat technique that could hurt your SEO nowadays.
Look to include your keywords in the following places:
Ø Title and Title Tag
WordPress and other CMS’s have a title field at the top of the page.
Make sure to include your keywords in your blog post title and your page’s title tag.
Google sees more credibility in terms that show up in your page’s title tag.
Ø Your post title (Header) is often made your title tag by most themes within WordPress. But some do not. I would recommend checking out your page’s HTML to ensure that your keywords have been populated into your title tag.
Ø Introduction / Conclusion
Always include your chosen keyword(s) in the beginning and end paragraph’s of your article. This helps Google to see that you have rounded off your SEO for your blog nicely and helps to wrap up the piece nicely in their eyes.
Blog SEO in H1, H2 and H3 Subheadings
It is always a wise idea to use your keyword in an H1, H2 or H3 subheading.
Again, most WordPress themes will automatically make your post title an H1 subheading.
Just check, like you did with the HTML for the title tag.
Ultimately, these blog SEO hints & tips for getting better SEO on your website via Blogs, are only just the start. 20%, perhaps, of the full picture.
We will be releasing more blogs in the coming weeks & months where we will take the SEO in Blogs advice to a more professional level. Then expert, if you are ready.
For help getting your business ‘blog SEO’ equipped and ready to win on the internet, get in touch today.